Could it be that the lasting impact of Kendrick Lamar’s Super Bowl halftime show will be … the return of bell bottoms?
At halftime of a fairly dull game (unless, well, you’re an Eagles fan), the rapper materialized onstage, flanked by dancers in monotonal outfits of either blue, red or white, dressed in clothes that clearly repped team Lamar.
His varsity jacket, custom-made by Martine Rose, a British designer known for her witty and warped sportswear, was coated with patches to please the Lamarologists in the Superdome. The front read “Gloria,” seemingly a reference to the last song on his latest album “GNX.” The back had a “pgLang” insignia, the creative agency Mr. Lamar co-runs with Dave Free.
There were other delectable elements to his outfit: a tilted fitted cap with a feather brooch pinned on the side, as well as a conspicuous “a” chain that some online took to be a head nod to the villainous “A Minor” line in Mr. Lamar’s Grammy-gathering “Not Like Us” — a line that the stadium hollered in unison at the appointed time. (Others offered that the “a” could be some sort of nod to pgLang, though it also looked a little like the Amazon logo.)
But the pièce de résistance, the item that people started texting me about, oh, two minutes into his performance, were those jeans, which came from the French fashion house Celine. Their official product name is the “flared surf jean in summer dazed wash.” At $1,300 they do not come cheap.
SOURCE: New York Times
